Interview Series: Industry Trends with Seth Jones of Landscape Management Magazine

In this episode of The Grow Show, Marty Grunder and Seth Jones, Editorial Director of Landscape Management Magazine, dive deep into the emerging trends, such as the growing influence of technology and innovative sales approaches that are reshaping the sector. Seth shares his professional journey and the current outlook for landscaping businesses, offering insights into overcoming the anticipated challenges of 2024 and 2025. The conversation also explores how peer groups have led to impressive results and examines valuable lessons gleaned from journalism and golf industry trends. Additionally, Marty and Seth discuss the importance of “consistent and constant low-risk experiments” for entrepreneurs. Tune in for a comprehensive analysis of how landscaping professionals can adapt to industry shifts and drive success.

In This Episode:

• Welcome to guest Seth Jones, Editorial Director of Landscape Managment Magazine
• Marty’s monthly column, Professor Dr. Frank Henniger
• Seth’s background and path to current success
• Looking at the industry - current and future outlook
• Unique approaches to increased sales seen in the industry
• Peer groups and great results
• Can we learn anything from trends in the journalism sector?
• Changing lives with content
• Trends to watch in the golf industry
• Embracing technology of all types - broaden your horizons
• “Consistent and constant low-risk experiments” are crucial for entrepreneurs
• Exciting elements of the landscaping industry in Seth’s world
• How to get in touch, submitting ideas
• Sign up for GROW! 2025
• Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!

The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

Resources:

Seth Jones LinkedIn  

Landscape Management Magazine  

Virtual Sales Bootcamp 

Grunder Landscaping Fall 2024 Field Trips 

GROW! 2025 Feb 25-27, Columbus OH  

The Grow Group 

Grunder Landscaping  

Marty Grunder LinkedIn 

Stihl